carolinevikmos

CAROLINEVIKMOS

/ Branding

Giovanni Rana

/ Rebranding Rana:
A long lasting passion
of pure love and kindness.

BRIEF

Rebranding an existing identity using the archetype model system.



CONCEPT

Think about Giovanni Rana, the famous tortellini brand. What if they changed their image from innocent to passionate? Imagine going from sweet and naive to bold and alluring. This project aims to give the brand a fresh look while keeping its Italian charm alive. With a renewed identity, starting from its logo, a careful search was undertaken for type, shapes, and colors that would infuse a more captivating and enticing aura to the beloved fresh pasta brand. A whole new world of flavor and passion with Giovanni Rana.

 



YEAR
/ 2022

TYPE / Personal